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Why it can be hard to warn people about dangers like floods – communication researchers explain the role of human behavior

  • Written by Keri K. Stephens, Professor & Co-Director, Technology & Information Policy Institute, The University of Texas at Austin
Why it can be hard to warn people about dangers like floods – communication researchers explain the role of human behaviorHow emergency alerts convey risks matters.AP Photo/Eric Gay

Flash floods like the one that swept down the Guadalupe River in Texas on July 4, 2025, can be highly unpredictable. While there are sophisticated flood prediction models and different types of warning systems in some places, effective flood protection requires extensive preparedness and...

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