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How fitness influencers game the algorithms to pump up their engagement

  • Written by Ashley Roccapriore, PhD Candidate in Business, University of Tennessee
How fitness influencers game the algorithms to pump up their engagementThe best influencers regularly highlight their competence.Kilito Chan/Moment via Getty Images

Social media and misrepresentation can go hand in hand – and that’s especially the case in the loosely regulated fitness and nutrition industry.

We both have experience with personal training, but from different perspectives.

To improve his...

Read more: How fitness influencers game the algorithms to pump up their engagement

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