Fundraisers who appeal to donors' fond memories by evoking their emotions may get larger gifts – new research
- Written by Michael Kurtz, Associate Professor of Economics, Lycoming College
Feelings can influence your state of mind.Nuthawut Somsuk/iStock via Getty Images PlusThe Research Brief is a short take about interesting academic work.
The big idea
The emotions donors feel when they decide whether to give money to nonprofits can affect the size of their gift.
That’s what my research team found when we partnered with a small...