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The unbearable allure of cringe

  • Written by Carly Drake, Assistant Professor of Marketing, North Central College
The unbearable allure of cringeWhen someone humiliates themselves on TV, you want to look away, but you can't.Designpics/Getty Images

Why can’t you stop watching TV shows, movies or viral videos that make you cringe?

Cringe is the feeling you get when your boss cracks a joke in a meeting and no one laughs. It’s when your kid shoots a soccer ball and it misses the net...

Read more: The unbearable allure of cringe

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