Integrity, innovation and risk-taking is a rare combination in CEOs, new research suggests
- Written by Prachi Gala, Assistant Professor of Marketing, Kennesaw State University
A CEO's word choices can help with figuring out their level of integrity.Martin BarraudThe Research Brief is a short take about interesting academic work.
The big idea
Corporate chief executive officers who have a high degree of integrity – that is, a commitment to act by a morally justified set of principles and values – tend to be less...