Drug company ads are easy to blame for misleading patients and raising costs, but research shows they do help patients get needed treatment
- Written by Anna Chorniy, Assistant Professor of Pediatrics, Icahn School of Medicine at Mount Sinai; Institute for Humane Studies
The United States is one of just two countries where drugmakers can advertise directly to patients.BrianAJackson/iStock via Getty ImagesIt’s a familiar experience for many Americans: You’re watching your favorite show and suddenly you’re ambushed by an ad for a drug whose name sounds like a Wi-Fi password, before a relentlessly...