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‘Vas Madness’ shows the power of messaging on men’s contraceptive decisions

  • Written by Jenna Vinson, Associate Professor of English, UMass Lowell
‘Vas Madness’ shows the power of messaging on men’s contraceptive decisionsUrologists market vasectomies to their clients during March Madness, when they can watch the basketball tournament while recovering from the procedure.Lew Robertson/Stone via Getty Images

Bracket-busting upsets, Cinderella stories, OT buzzer beaters – March Madness is here! Or, as some urologists think of it, vasectomy promotion season.

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