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Gen Zers and millennials are still big fans of books – even if they don’t call themselves ‘readers’

  • Written by Kathi Inman Berens, Associate Professor of Book Publishing and Digital Humanities, Portland State University
Gen Zers and millennials are still big fans of books – even if they don’t call themselves ‘readers’Some Gen Zers and millennials might not identify as readers because they assume the reading that they do doesn't 'count.'Andrew Lichtenstein/Corbis via Getty ImagesGraphic reading '43% of Gen Zers and millennials don't identify as readers'The Conversation, CC BY

Identifying with an activity is different from actually doing it.

For example, 49% of Americans play video games, but only 10% identify as gamers.

According to a...

Read more: Gen Zers and millennials are still big fans of books – even if they don’t call themselves ‘readers’

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