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As humans, we all want self-respect – and keeping that in mind might be the missing ingredient when you try to change someone’s mind

  • Written by Colin Marshall, Associate Professor of Philosophy, University of Washington
As humans, we all want self-respect – and keeping that in mind might be the missing ingredient when you try to change someone’s mindLooking to persuade someone? Start with respect.dusanpetkovic/iStock via Getty Images Plus

Why is persuasion so hard, even when you have facts on your side?

As a philosopher, I’m especially interested in persuasion – not just how to convince someone, but how to do it ethically, without manipulation. I’ve found that one of the...

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