Metropolitan Digital

Google


.

As Yelp turns 20, online reviews continue to confound and confuse shoppers

  • Written by Ann Kronrod, Associate Professor of Marketing, Entrepreneurship and Innovation, UMass Lowell
As Yelp turns 20, online reviews continue to confound and confuse shoppersPeople have a tough time discerning a fake review from a real one.Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

For the past 20 years, Yelp has been providing a platform for people to share their experiences at businesses ranging from bars to barbershops. According to the company, in that time the platform has published 287 million...

Read more: As Yelp turns 20, online reviews continue to confound and confuse shoppers

More Articles ...

  1. Kamala Harris illustrates how complex identity is − and the pressure many multiracial people feel to put themselves in one ‘box’
  2. Iran’s strike on Israel was retaliatory – but it was also about saving face and restoring deterrence
  3. Presidential immunity has clear limits, special counsel filing says, and Trump should be tried for efforts to overturn 2020 election
  4. Up against Hank Greenberg, baseball’s first Jewish superstar, antisemitism struck out
  5. Israeli actions have the cover of ‘moral hazard’ − a touch of ambiguity might give US pressure greater weight
  6. Black Pentecostal and charismatic Christians are boosting their visibility in politics − a shift from the past
  7. Bottled up in the Black Sea: Russia is having a dreadful naval war, hindering its great power ambitions
  8. Latino voters are a growing force in Pennsylvania’s old industrial towns − and they could provide Harris or Trump with their margin of victory
  9. Centuries ago, the Maya storm god Huracán taught that when we damage nature, we damage ourselves
  10. In ‘Nobody Wants This,’ rom-com gets century-old tropes with a new twist – the cute rabbi