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Kendrick Lamar’s big Super Bowl moment

  • Written by Christina L. Myers, Assistant Professor of Journalism, Michigan State University
Kendrick Lamar’s big Super Bowl momentLamar's Super Bowl appearance marks a political reckoning for the NFL.Astrida Valigorsky/Getty Images

In the September 2024 NFL ad announcing Kendrick Lamar as the halftime performer at Super Bowl 59, the 37-year-old rapper stands before a colossal American flag, feeding footballs into a machine that launches the balls to wide receivers.

“Will...

Read more: Kendrick Lamar’s big Super Bowl moment

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