If you want Americans to pay attention to climate change, just call it climate change
- Written by Wändi Bruine de Bruin, Director of Behavioral Science & Policy Initiative, Schaeffer Institute of Public Policy & Government Service, USC Price School of Public Policy, USC Dornsife College of Letters, Arts and Sciences
Escalating the language might work in a rally, but the general public isn't as swayed by it, a new study show.Erik McGregor/LightRocket via Getty ImagesYou probably have been hearing phrases like “climate crisis,” “climate emergency” or “climate justice” more often lately as people try to get across the urgent...
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