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When you’re caught between ‘yes’ and ‘no,’ here’s why ‘maybe’ isn’t the way to go

  • Written by Julian Givi, Assistant Professor of Marketing, West Virginia University
When you’re caught between ‘yes’ and ‘no,’ here’s why ‘maybe’ isn’t the way to goYes, no, maybe so?cundra/iStock via Getty Images

Say you win a radio sweepstakes giving you two tickets to a sold-out concert the upcoming weekend. You eagerly text your friend and ask if they’d like to join.

Their response? “Maybe.”

Your mood immediately turns. You feel slighted rather than joyous as you’re left in limbo:...

Read more: When you’re caught between ‘yes’ and ‘no,’ here’s why ‘maybe’ isn’t the way to go

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