Boeing is doing crisis management all wrong – here's what a company needs to do to restore the public's trust
- Written by Kelli Matthews, Senior Instructor of Journalism and Communication, University of Oregon
In a crisis, time is not on your side.
A crisis creates a vacuum, an informational void that gets filled one way or another. The longer a company or other organization at the center of the crisis waits to communicate, the more likely that void will be filled by critics.
That’s exactly what’s happening to Boeing.
On March 10, Ethiopian...