Why you should eat popcorn with chopsticks – and other psychological tricks to make life more enjoyable
- Written by Robert W. Smith, Assistant Professor of Marketing, The Ohio State University

It happens fast. You crack open a bottle of your favorite drink and put it to your lips. The delicious flavor is nearly overwhelming. But a minute later, you’re barely noticing the taste as you drink it.
Or you buy a new car and think it will make you smile every time you...