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Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership'

  • Written by Colleen P. Kirk, Assistant Professor of Marketing, New York Institute of Technology
Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership'Don't let go.AP Photo/Jeff Chiu

Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw in an ad.

Many people chalk it up to bad behavior. But marketers like me have a term to describe one feeling that...

Read more: Why do Black Friday shoppers throw punches over bargains? A marketing expert explains...

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