How the Ford F-150 became king of cars
- Written by M. Berk Talay, Associate Professor of Marketing, University of Massachusetts Lowell
Ford has doubled down on its best-selling pickup trucks.AP Photo/Paul SancyaIn April, Ford announced that it will be phasing out nearly all of its passenger cars in the United States.
If all goes according to plan, 90 percent of Ford’s portfolio in North America will be trucks, SUVs and commercial vehicles. Its F-150 – the most popular...
