Stock investors on higher floors take more risks – here's why
- Written by Sina Esteky, Assistant Professor of Marketing, Farmer School of Business, Miami University
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Stocks have been on a bumpy ride lately as concerns over a trade war prompt investors to rethink their appetite for risk.
But what prompts people to take risks in the first place? A desire for wealth? Fear of failure? Personality? Gender? Age? Education? Race?
While studies have...
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