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Why companies should help pay for the biodiversity that’s good for their bottom line

  • Written by Joanne Burgess, Assistant Professor of Economics, Colorado State University
Why companies should help pay for the biodiversity that’s good for their bottom lineLike Dr. Seuss' imaginary truffula trees, baobabs are endangered. Dudarev Mikhail/Shutterstock.com

In the “The Lorax,” an entrepreneur regrets wiping out all the make-believe truffala trees by chopping them down to maximize his short-term gains. As the Dr. Seuss tale ends, the Once-ler – the man responsible for this environmental...

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