What it means to ‘know your audience’ when communicating about science
- Written by John C. Besley, Ellis N. Brandt Professor of Public Relations, Michigan State University
You have a lot of work to do before you step up to the mic.Chinnapong/Shutterstock.comCommunication experts love to tell people to know their audience, but it is not always clear what they’re meant to know.
Knowing someone’s age, education and gender is nice. So too is knowing context about economic, educational, cultural and...
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