'Sea-level rise won't affect my house' – even flood maps don't sway Florida coastal residents
- Written by Risa Palm, Professor of Urban Studies and Public Health, Georgia State University
Floods as a result of Hurricane Irma in Fort Lauderdale. Shutterstock.com/FotoKinaAdvertisers understand that providing consumers with the facts will not sell products. To get people to stop and pay attention, successful advertising delivers information simply and with an emotional hook so that consumers notice and, hopefully, make a purchase.
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