How to boost recycling: Reward consumers with discounts, deals and social connections
- Written by Magali (Maggie) Delmas, Professor of Management Institute of the Environment & Sustainability, Anderson School of Management, University of California, Los Angeles
More of this, please.PictureAccent/Shutterstock.comYou finish that last sip of morning coffee and stare at the empty paper cup in your hand. Should it go into the recycling bin, compost, or be landfilled or incinerated?
You are not alone. Most Americans are confused about recycling, and the crisis driven by China’s decision to stop accepting...
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