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Science elicits hope in Americans – its positive brand doesn't need to be partisan

  • Written by Todd Newman, Assistant Professor of Life Sciences Communication, University of Wisconsin-Madison
Science elicits hope in Americans – its positive brand doesn't need to be partisan"Science" makes people think optimistically about the future.WIN-Initiative/Stone via Getty Images

Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a lifestyle. Look at any Harley-Davidson advertisement and you will see someone riding the open road. The...

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