Black women prefer hair products marketed with them in mind
- Written by Yewande O. Addie, Doctoral Candidate, College of Journalism and Communication, University of Florida
Black female consumers outpace other consumer groups in a number of spending categories, notably personal care and hair products, but feel unappreciated by top brands.Peathegee Inc/Getty ImagesThe Research Brief is a short take on interesting academic work.
The big idea
Marketing reports indicate that black consumers long to feel authentically...
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