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Why using fear to promote COVID-19 vaccination and mask wearing could backfire

  • Written by Amy Lauren Fairchild, Dean and Professor, College of Public Health, The Ohio State University
Why using fear to promote COVID-19 vaccination and mask wearing could backfireImages of death have been used as a scare tactic in public health campaigns for years.Buda Mendes/Getty Images

You probably still remember public service ads that scared you: The cigarette smoker with throat cancer. The victims of a drunk driver. The guy who neglected his cholesterol lying in a morgue with a toe tag.

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