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Do sports teams’ sustainability efforts matter to fans?

  • Written by Brian P. McCullough, Associate Professor of Sport Management and Director of the Sport Ecology Laboratory, Texas A&M University
Do sports teams’ sustainability efforts matter to fans?Several sports events have been disrupted by extreme weather events, such as wildfires in 2020.AP Photo/Tony Avelar

While the sport sector’s environmental impact is not fully understood, it has a social platform and reach to influence a significant number of people worldwide to choose more sustainable behaviors. Brian McCullough, associate...

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