Taste alone won't persuade Americans to swap out beef for plant-based burgers
- Written by Anna Mattila, Marriott Professor of Lodging Management, Penn State
Does being told that a veggie burger, like the one on the right, is better for the environment make you more likely to choose it over beef?AP Photo/Nati HarnikThe Research Brief is a short take about interesting academic work.
The big idea
Consumers are more likely to choose a plant-based meat substitute when the restaurant’s advertising...
Read more: Taste alone won't persuade Americans to swap out beef for plant-based burgers