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Why Americans are so enamored with election polls

  • Written by W. Joseph Campbell, Professor of Communication Studies, American University School of Communication
Why Americans are so enamored with election pollsSupporters on election night 2016 at a Hillary Clinton party, when it became clear poll-based forecasts had been off target.Toni L. Sandys/The Washington Post via Getty Images

The Republican pollster Frank Luntz warned on Twitter and elsewhere the other day that if preelection polls in this year’s presidential race are embarrassingly wrong...

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