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Shhhh, they're listening – inside the coming voice-profiling revolution

  • Written by Joseph Turow, Robert Lewis Shayon Professor of Media Systems & Industries, University of Pennsylvania
Shhhh, they're listening – inside the coming voice-profiling revolutionCompanies could soon tailor what they try to sell you based on the mood conveyed by the sound of your voice.CSA-Printstock via Getty Images

You decide to call a store that sells some hiking boots you’re thinking of buying. As you dial in, the computer of an artificial intelligence company hired by the store is activated. It retrieves its...

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