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Beyond the ratings, NBC's Olympics telecast showed video's future

  • Written by Michael J. Socolow, Associate Professor, Communication and Journalism, University of Maine
Beyond the ratings, NBC's Olympics telecast showed video's futureThe cameras at the Olympics supplied video to television broadcasts – and to online streams.AP Photo/David J. Phillip

NBC’s Olympic Games programming from Tokyo has proved a historic success.

Perhaps you’ve heard otherwise. Much reporting focused upon the decline in traditional Olympic TV ratings. On Twitter, Washington Post media...

Read more: Beyond the ratings, NBC's Olympics telecast showed video's future

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