People take better care of public places when they feel like they have a stake in them
- Written by Suzanne Shu, John S. Dyson Professor of Marketing, Cornell University
If they run across some trash while they're out paddling, what will they do about it?Marlin Levison/Star Tribune via Getty ImagesTakeaways
· People can feel “psychological ownership,” a sense of personal attachment, even for parks and other public places.
· These feelings lead them to see property they don’t own as...
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