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Apple threatens to upend podcasting's free, open architecture

  • Written by John Sullivan, Professor of Media and Communication, Muhlenberg College
Apple threatens to upend podcasting's free, open architectureCreators will now have the option to require a payment for audiences to access their content on Apple's platform.Ramyr_Dukin/Getty Images

Back in 2005, an ebullient Apple CEO Steven P. Jobs announced the integration of podcasting into Version 4.9 of its desktop iTunes software, calling podcasting “TiVo for radio.”

Sixteen years later,...

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