Metro

  • Written by News Company


In order for anyone to proceed with online businesses, there are a number of resources that they must have and a website is one of them. Ideally, a website acts as an online storefront where online customers can comfortably buy goods and services from a business.


However, just like an actual business, the way a business website is designed may either boost sales or not. When getting your new business website built its crucially important that your web design agency understand the importance of conversion rate optimisation to ensure that sales will be generated through the site.


The web design experts over at G Squared have kindly provided 3 of their top tips to consider when building your new website.


  1. User-friendliness & user journey

You may have one of the best websites designed by the best web designers, but if it cannot appeal to your target audience, then it will be all for nothing.


Before any web design expert can even proceed in creating a website for a client, they need to understand the business objectives both the primary and secondary, the target audience of a website and most importantly the key aspects that identify the business to the public.


This will help the experts gain a good idea of how to design a website that speaks effectively to its customers. Sit down and have workshops about what would work best. You want to be able to properly identify the target audience and what’s really going to make them buy.


  1. Features and symbols that convey confidence

In modern times, there have been an increase in cases of fraud which has really made a lot of online users very paranoid about the authenticity of most of the website on the internet. This is quite alarming as it deters genuine customers from making online transactions.


As a web design agency, it’s vitally important that the design of the website not only be built to look professionally, but also have various different trust elements on the website to further help build credibility.


Things like testimonials, HTTPs (secure), visible business contact information and videos are great resources to take advantage of to help boost engagement and more importantly, website sales and enquiries.


  1. Integrate your website with the business social media account

If there is one thing that serious business persons cannot dare underestimate today is the power of social media in boosting website sales.

Millions from all over the world spend the better part of their online experience on social media platforms. One of your primary objectives should be a grow your social media profiles by actively engaging with your target audience.


Ensure your website is well social-proofed with social metrics so that new customers are well aware of your business’s social presence. This not only will help boost conversions but also help to bolster up your overall online brand.

Metropolitan Business News

How Has Social Media Changed Business Marketing

Over the past few years, we have seen unparalleled changes in the business marketing landscape due to social media. In the face of the pandemic, many businesses had to physically close down, but t...

NewsServices.com - avatar NewsServices.com

3 Digital Marketing Trends You Need To Know About This Year

Targeted digital marketing is a great way to build brand recognition and gain new customers. In order to reach your target audience, you need the right tools and strategies in place. By partnering...

NewsServices.com - avatar NewsServices.com

A Guide to Off-Plan Home Purchase

There is n increase in people who are buying homes. Since people differ in preference, buyers need to assess the property they want before buying. Therefore, stakeholders make it easy for the clie...

NewsServices.com - avatar NewsServices.com

4 Factors To Consider While Searching For A Top SEO Company

Given the great importance of digital marketing, the boosting of the online presence of a brand or a business is pivotal for its growth. Therefore, highlighting the significance of choosing the be...

NewsServices.com - avatar NewsServices.com

Why You Should Start A Construction Business in Australia

Construction workers are a hardy breed. They are consistently in the field for long hours and are constantly in motion. It's not uncommon to be on a job site for days on end, and while it's not an eas...

NewsServices.com - avatar NewsServices.com

Industries That Have Been Able To Thrive During The Pandemic

The last 18 months has been a rather difficult period for the entire globe, as we have all been affected in one way or another by the global pandemic caused by Covid-19 whether that be through loss of...

NewsServices.com - avatar NewsServices.com

Writers Wanted


NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion