Metro

  • Written by NewsCo

The Role of Creativity in Digital Marketing's Future 


As marketers, one of the key tasks is to be creative and look for ways to generate demand and interest in our services and products. Creativity has been critical to successful marketing long before digital marketing and the internet even existed.


Creativity has always been among the most critical factors to stand out in both traditional and online marketing campaigns. However, as online targeting continues to become more and more sophisticated, consumers expect a cutting-edge online world these days. It is risky to depend on any fixed formulas, and with technology becoming increasingly advanced, will need to take a smarter approach to your digital marketing and be better informed and more creative to stand out in today's marketplace. 


Innovation has been abandoned by numerous digital marketers and they are playing it safe instead. However, for marketers who are wanting to develop highly effective digital marketing plans now and in the future, creativity plays a critical role in developing and executing these plans. This is why creativity has been important from the beginning and will become increasingly essential as a tool to achieve success in the future in digital marketing with The Jam Jar.  


Why Creativity Is So Important


Users these days move fluidly between channels and devices and expect an enjoyable, engaging, and seamless experience. At any point in time users are quickly taking in multiple pieces of information that must be assessed when determining whether or not to pay attention to something. Creativity plays a critical role when attempting to make an impact, breakthrough, as well as inspire customers to pay attention to you. However, in the future, they will be playing an even larger role in producing real engagement that results in conversion.   



The fact of the matter is that we frequently get caught up in analysis and the work that we do to make sure the right product gets promoted to the right people. However, we forget sometimes that on the other side of our promotions there are real people. Recently Microsoft conducted a study measuring the "dwell" of various digital marketing campaigns. A Regroup article explains that "dwell" is the amount of time spent by people on a certain creative piece for a service or product. The higher that the dwell is, the higher the engagement will be and chances of a purchase. Online ads that are more engaging and creative result in higher dwell and therefore result in more successful marketing campaigns for brands when it comes to searches, traffic, and engagement on the brand website. 



How To Create a More Interesting User Experience 


Marketers are used to targeting consumers based on demographics and then dividing them up according to variables like ethnicity, geographical location, gender, and age. Although these are important metrics and produce results, marketers will not be able to solely rely on just demographic data in the future, since it will result in them missing out on a big opportunity to increase their audience engagement and put them at risk of delivering irrelevant, generic messages. 


As targeting becomes increasingly sophisticated, consumers are expecting to receive messages that are increasingly personalized and tailored. For marketers, to achieve success, it is essential to get creative with their marketing and gain a good understanding of their customer's motives, personalities, and actions. Targeting can be taken well beyond what your audience does and where they and be much more specific and granular. People share their interests and values on social media to create various digital communities of interest that can be leveraged by advertisers' creativity to build personalized, advanced targeting.  

Entertainment News

My Musical Journey – Zarbo

People call me Zarbo. I call myself an artist/producer currently focused on creating catchy electronic dance music and exploring new genres that didn’t exist at the beginning of my musical career in the ‘70’s.  I am the original founding member, fr...

Alex Zarbo - avatar Alex Zarbo

News Company asked some Music Industry “Insiders” their thoughts on the current state and future of “Real Music”

To get a feel for the current state of the music industry, NewsCo asked some insiders to share their thoughts. Here is what they had to say. Real Music, to me, means music created by real instruments where you can hear the bow go across the fiddle o...

NewsCo - avatar NewsCo

Navigating the Gender Gap, Part 2 For Women: How to Work with Men in Music

After comparing notes with some of my female music friends, I’ve come up with some pointers for women about working with male colleagues. As I mentioned in my previous article, “How to Work with Women in Music,” these guidelines are based on per...

Angela Predhomme - avatar Angela Predhomme

The Making Of “ Birkenhead Drill”

The process of self producing a full length album in the middle of a pandemic has been an unending lesson in humility, but it’s also affirmed our love of music and more importantly the music we make together. The journey of Birkenhead Drill taught ...

The Jones Title - avatar The Jones Title

A Healing Power of Rap and Rock

What do Jay-Z, Rick Ruben, Neil Diamond, Snoop Dogg, Chago G. Williams, and Toto’s Steve Lukather have in common?  They can be combined into Six Degrees of Inclusion (not separation per-se).   They all have millions of fans and they have all hugely...

Rebecca DGD - avatar Rebecca DGD

Gold selling and Platinum Award Winning Recording Artist Ny'a, giving back to her community

Gold selling and Platinum Award Winning Recording Artist Ny'a, will be Live in concert on Sessions Livestream, Saturday April 24th at 7:00pm EST. Tickets are $5 dollars, with a donation going to Rahway Food For Friends. Ny'a believe in giving back ...

NewsCo - avatar NewsCo

Writers Wanted


News Co Media

Content & Technology Connecting Global Audiences

More Information - Less Opinion