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Businesses think extra features enhance online shopping - consumers disagree

  • Written by PR Newswire Asia - Metro Digital RSS
  • Storyblok survey of 6,000 consumers and 500 business leaders reveals large divide between what e-commerce businesses think consumers want and what they actually need
  • 65% of consumers think ease of navigation is the most important factor in website user experience - only 28% of businesses cite improving website design as a priority
  • 77% of businesses...

Read more: Businesses think extra features enhance online shopping - consumers disagree

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