Businesses think extra features enhance online shopping - consumers disagree
- Written by PR Newswire Asia - Metro Digital RSS
- Storyblok survey of 6,000 consumers and 500 business leaders reveals large divide between what e-commerce businesses think consumers want and what they actually need
- 65% of consumers think ease of navigation is the most important factor in website user experience - only 28% of businesses cite improving website design as a priority
- 77% of businesses...
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