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Why vacations feel like they're over before they even start

  • Written by Selin Malkoc, Associate Professor of Marketing, The Ohio State University
Why vacations feel like they're over before they even startPeople tend to reflexively assume that fun events will go by really quickly.Chris Clor/Getty Images

For many people, summer vacation can’t come soon enough – especially for the half of Americans who canceled their summer plans last year due to the pandemic.

But when a vacation approaches, do you ever get the feeling that it’s...

Read more: Why vacations feel like they're over before they even start

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