How much is the media buzz from a March Madness Cinderella run worth to a school like Saint Peter's?
- Written by Nancy Haskell, Assistant Professor of Economics, University of Dayton
Saint Peter's guard Doug Edert celebrates during the team's upset win over Kentucky.Zach Bolinger/Icon Sportswire via Getty ImagesFew people outside Jersey City had heard of the No. 15 seed Saint Peter’s Peacocks before they upset No. 2 seed Kentucky in the first round of the NCAA Tournament.
Two days later, Saint Peter’s beat No. 7...