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What's dynamic pricing? An operations management scholar explains

  • Written by Ovunc Yilmaz, Assistant Professor of Operations, University of Colorado Boulder
What's dynamic pricing? An operations management scholar explainsTicket prices for a coveted show can spike.gilaxia/E+ via Getty Images

Whether you’re booking a plane ticket at the last minute or looking to go to a lackluster preseason football game, you might encounter what’s known as dynamic pricing.

Using this strategy, companies adjust what they are charging in response to demand. They can cut or...

Read more: What's dynamic pricing? An operations management scholar explains

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