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With 'bravery' as its new brand, Ukraine is turning advertising into a weapon of war

  • Written by Nadia Kaneva, Associate Professor, University of Denver
With 'bravery' as its new brand, Ukraine is turning advertising into a weapon of warA woman walks by large signs that read 'Bravery is Ukrainian brand' in Kyiv. Oleksii Chumachenko/SOPA Images/LightRocket via Getty Images

When a preview of Vogue’s October 2022 cover story on Ukrainian first lady Olena Zelenska hit Twitter on July 26, 2022, reactions on social media were swift and polarized. Some critics said that a photo...

Read more: With 'bravery' as its new brand, Ukraine is turning advertising into a weapon of war

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