Companies are struggling to engage with today's activists – a new survey explores why
- Written by Fred Cook, Director, Center for Public Relations, University of Southern California, Annenberg School for Communication and Journalism
AP Photo/Rogelio V. Solis
Dozens of companies with no track record of activism have made statements in recent weeks in support of Black Lives Matter following what I believe is unprecedented pressure from racial justice protesters.
It may have come as a surprise to some...
Read more: Companies are struggling to engage with today's activists – a new survey explores why