When you’re caught between ‘yes’ and ‘no,’ here’s why ‘maybe’ isn’t the way to go
- Written by Julian Givi, Assistant Professor of Marketing, West Virginia University
Yes, no, maybe so?cundra/iStock via Getty ImagesSay you win a radio sweepstakes giving you two tickets to a sold-out concert the upcoming weekend. You eagerly text your friend and ask if they’d like to join.
Their response? “Maybe.”
Your mood immediately turns. You feel slighted rather than joyous as you’re left in limbo:...
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