Children, like adults, tend to underestimate how welcome their random acts of kindness will be
- Written by Margaret Echelbarger, Assistant Professor of Marketing, Stony Brook University (The State University of New York)
Little thoughtful gestures can make someone's day.alashi/DigitalVision Vectors via Getty ImagesThe Research Brief is a short take about interesting academic work.
The big idea
From expressing gratitude to surprising someone with a mug of hot chocolate on a cold day, adults tend to underestimate how positively others will respond to their random acts...