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After the ALS ice bucket challenge and the rise of MrBeast, stunt philanthropy might be here to stay

  • Written by Monica Lea, PhD Student in Public Administration, University of Nebraska Omaha
After the ALS ice bucket challenge and the rise of MrBeast, stunt philanthropy might be here to stayJimmy Donaldson, aka MrBeast, leaned into charity to get a massive following.Michael Tran/AFP via Getty Images

Stunt philanthropy is what happens when influencers, other celebrities and people who aren’t famous at all use entertaining videos to encourage support for a charitable cause.

When their stunts go viral, it can lead to massive public...

Read more: After the ALS ice bucket challenge and the rise of MrBeast, stunt philanthropy might be here to stay

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