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Why guys who post a lot on social media are seen as less manly

  • Written by Andrew Edelblum, Assistant Professor of Marketing, University of Dayton
Why guys who post a lot on social media are seen as less manlyDo men post less often on social media because they fear being judged as effeminate?A-Digit/DigitalVision Vectors via Getty Images

For better or worse, much of life is categorized along gendered lines: Clothing stores have sections for men and women, certain foods are considered more manly or more feminine, and even drinks can take on a gendered...

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