Lost in the coffee aisle? Navigating the complex buzzwords behind an 'ethical' bag of beans is easier said than done
- Written by Spencer M. Ross, Associate Professor of Marketing, UMass Lowell
The text on a single bag of coffee can feel like information overload.d3sign/Moment via Getty ImagesYou’re shopping for a bag of coffee beans at the grocery store. After reading about the effects of climate change and how little farmers make – typically $0.40 per cup – you figure it might be time to change your usual beans and...