Metropolitan Digital

Men's Weekly


.

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

  • Written by Kelley Cotter, Assistant Professor of Information Sciences and Technology, Penn State
TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in storeTikTok appears to be changing hands, but what that means for users is up in the air.Stefani Reynolds/AFP via Getty Images

President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from Chinese tech giant ByteDance to a group of U.S. investors following Trump’s negotiation with...

Read more: TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You...

Metropolitan republishes selected articles from The Conversation USA with permission

Visit The Conversation to see more