How America courted increasingly destructive wildfires − and what that means for protecting homes today
- Written by Justin Angle, Professor of Marketing, University of Montana
The Palisades Fire spreads near homes amid a powerful windstorm on Jan. 7, 2025.Mario Tama/Getty ImagesThe fires burning in the Los Angeles area are a powerful example of why humans have learned to fear wildfire. Fires can level entire neighborhoods in an instant. They can destroy communities, torch pristine forests and choke even faraway cities wi...