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‘No antidote for bad polls’: Recalling the New York Times’ 1956 election experiment in shoe-leather reporting

  • Written by W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication
‘No antidote for bad polls’: Recalling the New York Times’ 1956 election experiment in shoe-leather reportingPresident Dwight Eisenhower and his wife, Mamie, left, with Vice President Richard Nixon and his wife, Pat, greet crowds after Adlai Stevenson conceded defeat on Nov. 7, 1956.Bettmann/Getty Images

In response to national pollsters’ failure in forecasting election outcomes in 1948 and 1952, The New York Times pursued in 1956 a weekslong,...

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