Health care sticker shock has become the norm, but talking to your doctor about costs can help you rein it in
- Written by Helen Colby, Assistant Professor of Marketing, Indiana University
A doctor at the National Cancer Institute talks with a patient.National Cancer Institute on Unsplash, CC BYAs health care costs rise, patients aren’t just shouldering higher bills. They’re bearing more and more responsibility for getting information.
Americans are facing a health care affordability crunch on multiple fronts. In 2025,...